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About the company
Jess meeting with good friend and customer, David Fines
Deluxe Profile
Every entity has a beginning. Before DELUXE was a company, Jesse Orozco worked for Irving R. Jacobson, INC. For seven years, Jesse worked as a full time employee, manufacturing and refinishing custom metal work. As time passed at Jacobson Inc., projects became effortless. Rather than manufacturing metal work, refinishing took over the majority of his objectives given. As the year passed, work seemed to be more repetitive and less challenging. With his determination and notable intense motivation, Jess needed more intricate projects.
It was in 1967 that Jess found an opportunity to pursue what he really loved. While at Jacobson's he took on a few projects, which involved custom copper and brass. This metal work was challenging, yet very rewarding to complete. His assignments included custom domes and side panels to complement machinery that he did not know of. Shortly after his creative projects were completed for an unknown cause, his curiosity was put at ease. He realized that the custom domes and side panels were fabricated to decorate espresso machines. He took pleasure in hand crafting the Old World Euro decorum and wished to meet the person that was leading this industry of customized espresso machines. In 1968, Jesse met with Mr. Joseph Carpiac, the President of American Best Coffee, INC. Joseph was responsible for his inquisitiveness, and from there on he acquired an undying passion for espresso! His fine taste for espresso and designing authentic presentations of Old World Italia spread throughout the United States, from New York to Alaska.
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